Dossier

Project Background

Current platforms focus on sharing work but fail to address how an artist develops. As creative individuals we struggled with understanding how our work develops over time. We produce content but we sometimes feel intimidated and overwhelmed by negative emotions that become a barrier to our development. We wanted to develop a platform for creatives who do not have a platform. A place where various mediums can be shared and improved.

Other similar platforms like Behance and Pinterest focus on sharing but don’t have a way to develop. We looked into social media as a whole and saw the democratic functionality that reddit offered. Users could upvote or downvote comments to collectively come to conclusions. This is a large aspect to improving and developing: constructive criticism. To make this possible we designed a platform that bridges the gap between these three platforms and also highlights communication.

Market Research

Our market research consisted of surveying 23 students at the University of Florida. Our goal was to learn more about the emotions behind sharing work and the details of how work is shared. The conclusions of this research are bulleted below:

  • Non-art major students don’t have a platform for project critique or feedback like art major students have.

  • Most art and inspiration applications and platforms are all very similar.

  • The best social media platforms are ones where niche communities can develop and grow.

The above research led us to think about the following topics which would impact our development and design requirements:

  • Create a space and reach out to non-art major students to help improve their projects.

  • This new platform has a chance to be brand new and unlike others.

  • This platform can create niche communities through specific creative communities.

User Demographic

With the purpose of Dossier being a community-focused app that allows user-generated feedback, comments, and critiques on creative projects, the inclusive demographic allows almost anyone to use the app. The core of the app is to allow those seeking to improve or learn new skills to do so without having to pay for classes or programs. However, those that are taking art classes or are an art major can greatly benefit from this app as well to receive anonymous critiques.

  • Gender:​ Any

  • Age:​ 18-40 years old (older Gen-Z to older Millennials)

  • Occupations:​ Students, professional creatives, creative hobbyists

  • Language: ​English

  • Interests:​ Creative crafts (ex: design, illustration, photography, writing etc.)

  • Value:​ Looking for constructive feedback on their creative work

  • Attitude:​ Open-minded to community feedback on their personal work and questions

Kayla

Age:​ 22
Race:​ Asian/Desi Gender:​ Woman Occupation:​ Student Location:​ USA

Interests:​ Knitting, sculpting, origami
Goals:​ Improve her sculpting skills
Challenges:​ Feels intimidated by other people’s work and is shy about sharing her’s Personality:​ Kayla frequents various platforms such as Facebook, Twitter, Tumblr, and Instagram and even takes the time to share her work on there. Even as a student, she makes time for herself to create and share her work online, but she feels intimidated doing so. She wants feedback on her work, but this specific challenge makes that difficult for her.

Susan

Age:​ 48
Race:​ White
Gender:​ Woman Occupation:​ Branding/PR Location:​ USA

Interests:​ Beach, napping, sports, live music, movies
Goals:​ Finish a personal art project
Challenges:​ No outlet to share her work
Personality:​ Susan is an established professional working in PR and branding. She is confident about the work she produces both at work and during her own time. While she does not feel intimidated about sharing her work, she doesn’t feel that she can get any constructive feedback for her personal projects online. She feels that many of these sites do not foster an environment for growth and constructive criticism.

Chad

Age:​ 24
Race:​ White
Gender:​ Man
Occupation:​ Photographer/Videographer Location:​ USA

Interests:​ Golf, Disney, Movies
Goals:​ Direct a movie
Challenges:​ Finding time outside of work to continue improving his skills
Personality:​ Chad is a relatively recent college grad with a career in photography and videography. He frequently shares his work and does not always feel the need to receive feedback on his projects. He does not use the usual creative content sharing applications and platforms very often, but when he does, it’s usually for work-related projects.

User Scenario

Task Flow

Wireframes

Evaluation & Analysis

 

Overview

We conducted the testing of our prototype on usertesting.com with three participants. The test was set up so that each participant’s profile fits that of our user persona. The participants were required to carry out a series of eight tasks. These eight tasks were based around the previously mentioned “tasks” and “sub-tasks” and the features that each of us focused on in designing the prototype.

Demographic and Psychographic Data

Ages: 24-32
Gender: male and female
Occupations: arts and design, administration, media and communication Frequently used social media sites: Facebook, LinkedIn, Twitter, Pinterest Testing times: 6:40-9:48

 

Tasks

  1. Search for #illustrations

  2. Go back to the main menu from the search

  3. Post your own project

  4. Find your collections

  5. Open up the different collections you have saved

  6. Save a project from your explore page to a new collection

  7. Find the menu with settings like “profile” and “settings”

  8. Find the comments/ activities on your recent post

Testing Results: What Worked

  • Tasks 1, 2, and 7 were completed relatively quickly (under 45s) by all participants

  • All participants said they liked the “diagramation of the projects”; the sizing of the

    posts “felt appropriate” and were easy to see and read

  • Participants said that even though the application was a new concept, the layout

    seemed familiar making some of the tasks easier (thus carried out faster)

    Testing Results: Improvements and Future Prototypes

  • Users had difficulty distinguishing between “saved” and “collections”, “share your work” and the camera icon, and “share your work” and search icon

  • Tasks that included these features took participants the longest amount of time to complete and were the tasks that participants were unable to complete

  • Icons need to be more recognizable specifically those on the bottom menu bar ○ One user suggested using text labels when appropriate

  • The text labels need to be clearer and more distinguishable from each other (e.g. users had difficulty understanding the difference between “saved” and “collections”)

  • Some design aspects can be simplified as they came off as redundant to participants (e.g. the “share your work” bar and camera icon both essentially serve the same purpose so this can be redesigned to avoid redundancy and confusion)

  • Future prototypes should be designed with more feedback specifically with customizable actions such as posting or adding something new to a profile